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Imagine Achieving these Results
Discover what you've been missing!
So perhaps you’ve read Influence or Pre-Suasion. That’s great. But these programs offer a significant next step. They do so by converting what you’ve learned from Dr. Cialdini’s books into real-life persuasive actions. The "hidden gems" of the Cialdini programs will help you boost your success.
The secret process
that helps you think from the problem to a set of principles, and through these principles to a set of solutions
Exclusive information
on crucially important activators and amplifiers
Science-based exercises
that help you get the most out of the principles
The moments of power
that help you recognize when others are most receptive to your message
Practical solutions
to the most common persuasion mistakes
New scientific conclusions
and real-life examples
What You Can Expect
Your program is based on decades of world-class research and its practical application. In addition, we’ve done everything in our power to make it an efficient and positive learning experience.
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100+ short instructional videos with Dr. Cialdini
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Dozens of real-life business examples
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The opportunity to work on your personal influence challenges
What You Will Master
After completing your program, you’ll be able to apply the science of persuasion in an efficient, effective, and ethical way. This will dramatically improve your record of success.
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A deep understanding of the science of persuasion
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Insider knowledge on the Principles of Persuasion
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Proven processes, activators, and amplifiers for each principle
How You Will Benefit
You’ll learn how to use the right principle at exactly the right moment. This will help you get the most out of your sales, marketing, leadership, and other business efforts.
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Become more successful as a professional
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Become happier as a person
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Boost your authority with the official Cialdini certificate
Work On Your Own Challenges
During this program, you’ll work on your own cases. This will enable you to find solutions for your personal persuasion challenges on the spot.
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Learn a process you can repeat for each influence challenge
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Directly apply your newly acquired insights
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Achieve immediate results
Earn The Official Certificate
After passing the exams, you become a member of the Elite of Influence. Your certificate will be an invaluable and long-standing confirmation of your expertise in the science and application of persuasion.
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Significant boost to your authority
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Industry-recognized
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Signed by Dr. Cialdini
Praised By Harvard Business Review
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Harvard Business Review named “Harnessing the Science of Persuasion” by Dr. Cialdini as one of the 30most influential and innovative articles from the first hundred years of the prestigious magazine
Who will benefit in particular
This program is ideal if you want to persuade more successfully. Whether you want to close more deals, become a better leader, or realize higher online conversions, it provides a blueprint for successful persuasion. A wide range of professionals have therefore benefited from Dr. Cialdini’s workshops.
C-level decisionmakers
Business consultants
Financial experts
Managers
Marketing professionals
Sales professionals
HR professionals
Online professionals
Coaches
Communications professionals
Negotiation experts
Created by World-Renowned Experts
Dr. Gregory Neidert
Dr. Neidert is a Board member of the Cialdini Institute. He has conducted research with Dr. Cialdini and is the director for Influence at Work.As a professor of psychology and C-level organizational consultant, Dr. Neidert has worked with hundreds of clients in business, non-profit, and government. To help them successfully apply the Principles of Persuasion, he developed the Core Motives Model of Social Influence, which Dr. Cialdini regards as “indispensable in understanding why and how to most effectively apply the Principles of Persuasion.”
Dr. Robert Cialdini
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Dr. Cialdini is known globally as the foundational expert in the science of influence and its ethical application. His seven Principles of Persuasion have become a cornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of "Godfather of Influence." Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos), and the book they most frequently mention is Influence.
** Research from The Ways to Wealth, January 2022.
Bas Wouters
Bas Wouters is Co-Founder and the CEO of the Cialdini Institute. He has been a confidant of Dr. Cialdini for years, both personally and in business.After generating millions in sales as an entrepreneur, Wouters became a world-class expert in persuasion and behavior design. In his bestselling and award-winning book Online Influence he combines Dr. Cialdini’s work with that of other renowned behavior experts. Dr. Cialdini asked Wouters to become CEO of the Cialdini Institute “because of the unique set of qualities he has as a persuasion expert, successful businessman, and close friend.”